My Past
How I Earned My Chops
Freelance Copywriter
Durham, NC November 2009 - Present
I work with numerous agencies and clients including The Body Shop and Ogilvy & Mather.
Associate Creative Director
Ogilvy & Mather
Durham, NC, April 2009 - November 2009
I served as Creative Lead on the Hilton Head Island and PPD accounts, and also worked on IBM, Old Dominion and Scott Health and Safety pieces of business.
Freelance Copywriter
Washington, DC July 2003 - 2009
I worked with numerous agencies and clients including The Discovery Channel, ICF Consulting, Grafik Marketing Communications, O2 Design Collaborative and the Profiles Talent Group.
Creative Group Head (ACD position)
St. John & Partners Advertising & Public Relations
Jacksonville, FL February 2002 - July 2003
SJ&P is a full-service agency that did $92 million in billings in 2002. I was a senior copywriter and working manager overseeing art directors and other writers. I was a liaison with the client and the creative director, and made sure that projects were brought in on time, on budget, and with the highest possible creative standards. I worked on creative for all mediums: TV, radio, Web, direct mail, video, CD rom, and collateral. My clients included Bank of America Auto Group, Florida State University, Capital One credit cards, Acuvue contact lenses, Convergys, Jacksonville Economic Development Council, Amelia Island, and Zaxby’s Chicken restaurant chain.
Senior Copywriter
marchFIRST and Tisani
Manhattan, NY & Bethesda, MD February 2000 - October 2001
With 9,000 employees in 14 countries, marchFIRST was the world’s largest e-agency. I created online and offline branding efforts, content strategy, and branding strategy. My clients included Hess Oil, AIG International, US Airways, U.S. Chamber of Commerce, United Way International, and Fannie Mae.
Senior Copywriter/Broadcast Producer
Davis Newman Payne Advertising & Public Relations
Knoxville, TN February 1999 to February 2000
DNP is a full-service agency that did $20 million in billings in 1999. My clients included Food City grocery chain, Home Federal Bank and Case Pocket Knives.
Director of Marketing
Washington Semester & World Capitals Program, American University
Washington, DC August 1997 to February 1999
Responsible for managing a quarter million dollar marketing budget, creating and overseeing all marketing messages. I managed a full-time staff of 2, and a part-time staff of 10. Led a creative overhaul of all marketing materials and created department’s first real Web presence, dramatically improving lead generation.
Copywriter/Public Relations Account Executive
MHW Advertising & Public Relations
Cleveland, OH September 1991 to October 1996
Full service agency that did $25 million in annual billings. Clients included HoneyBaked Ham, Geauga Lake, Darien Lake and Wyandot Lake Amusement Parks, Subway Restaurants of NE Ohio, Cuyahoga Community College, and Convenient Food Mart. Originally hired as a PR Account Executive. For first two years with agency, I managed p.r. efforts for Ground Round Restaurants of NE Ohio, Subway of NE Ohio, and Bryant & Stratton College.
Education
University of Dayton, Dayton, OH 1990
Major: Public Relations
Minor: Women’s Studies
Random Bits and Pieces
Native of Argentina, fluent in Spanish, proficient in Italian • Good with computers, proficiency in both Mac and PC platforms • Comfortable speaking in front of large groups • Toured Argentina as a representative of Rotary International in 1997 • Passed the U.S. State Department Foreign Service Exam in 1997 • Adjunct Professor at NYU, Summer 2000, teaching Public Relations & New Media • Co-owner of a mom and pop urban hardware store in Washington, DC from 2003 to present • Flight Of The Conchords Superfan/Stalker
